Posted on June 5, 2018
In today’s marketplace business owners of every size are looking for unique ways to market themselves. What makes this such a hard undertaking is the fact that finding something unique, affordable and brandable for your business is hard to find. A smart business person would ask, why spend all the money on marketing if you can’t tailor make it for your business. I totally agree and want to give you some guidance in how to use personalized products to market your business. There are two different categories that can be used in this style of marketing. A business owner can personalized a product for the customer or using the product to personalize the business.
All businesses need a customer base to be successful. In the best of times this can be difficult to achieve and maintain. During this economic downturn smart business owners start looking outside of what they already have set up in their marketing campaigns. Thinking outside of the box and looking at other alternatives for their marketing plans.
If a business deals with product a great idea would be to bring personalized items to their customers. This would benefit your customers with products and gifts that are unique and highly sought after.
When looking for marketing or promotion items a company looks for products that are unique enough to capture a potential customer’s interest while still being affordable enough to make the marketing campaign affordable. Having the business name on the product is important and if being able to add what the company represents on the promotional item is an option, its one that will often be opt in too. This branding is something that businesses work hard on and if done successfully will show returns that make a business owner happy. Personalized items bring that branding to your company giving the customer all the information you want them to have plus putting a unique product in front of them with an affordable price tag.
Bringing personalized product to your business arena will benefit you with your customers but also can be used in the office to increase productivity with your staff as well. If you run contests or drives in your office and need a unique product as a reward the benefits of personalized products are the same for staff as for a customer. They can be customized and made for the individual. You can also brand it with the company name, colors, logos and other ways. The same item can also be used but appear to be custom made for each employee. Price point is also an appeal; personalized products are high quality items made special by information for individuals making having a higher expensive perception that what is actually paid.
Posted on May 20, 2018
For anyone with a lot of drive and ambition finding ways to improve upon their personal productivity would be of great value to them. In an age where we seem to be required to get more done and in less time the need to increase productivity is even greater. Our lives continue to roll out challenges that can only be met by stepping up our own personal performance. To continue to meet these challenges in a successful fashion therefore will require assistance that can only come from within. These improvements we seek would have to start with certain behavioral modifications.
Let’s look at 5 ways for increasing productivity in our busy lives by tapping into our own inner resources.
Maintain a Positive Attitude
In the pursuit of any chosen objectives always hang onto the mindset that you can and will complete or accomplish your goals successfully. This will help you maintain your drive and an upbeat attitude.
Thinking about it is not doing it. Take the necessary actions you need to actually get the job done. The more you ponder an undertaking the more challenging in may become in your mind. This can easily lead to self doubt on your part making your efforts seem all the more difficult or even futile. Just do it!
View Yourself through the Eyes of Others
Your critics are often your best source of self-growth. It is good to have a healthy self esteem however this perception can sometimes hinder our progress in certain endeavors. The need to look outside ourselves and view how the world perceives us is a reality check that everyone needs to take from time to time.
Simply Walk the Walk
Let others brag about their ideas and accomplishments while you quietly go about establishing and achieving your goals. You’ll be more productive and admired this way.
Don’t always follow the crowd if your instincts are telling you there is a better way to accomplish something. Taking the initiative and possessing the self confidence to ‘blaze a new trail’ is a great way to experience personal growth. In addition it is the only way to determine if your idea will work or not.
As you can see the means do exist for us to increase our personal productivity by calling upon certain inner strengths and disciplines. By slightly rearranging your thinking and attitude you can make significant gains in your own personal performance. Your ability to increase productivity will come from your willingness to exercise these inner strengths and adopt them as your new norm. By modifying your behavior and attitude following the suggestions we discussed above increasing productivity should not be very difficult for you. The inner peace that you will likely experience as a result should help keep you calm and rested to meet the challenges of the fast paced world in which we live.
Posted on May 3, 2018
To achieve optimal personal productivity, one must be aware of himself, the situation as well as the other party. Who are the other party? They can be your co-workers, bosses, director, vendor, etc. in a workplace context. We can also describe personal productivity as an awareness of three things: Me, You and Situation. This is not something special and it had been mentioned in Sun Tzu’s Art of War quote:
It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.
In our modern day context, we are not trying to win a war. We know “war” is too costly (it’s all in the news). The fundamental objective is to achieve personal productivity through understanding ourselves, the other party and the situation. Understanding ourselves involves awareness of our choices of actions, responses, our thinking, self-discipline and exertion of self-control. Strengthening the “me” is our core principle of understanding oneself. Understanding the other party involves awareness of their thoughts, anticipated responses within the given situation. We cannot change the perspective of another person, working styles, life’s need or nor a situation, but what we can do is to prepare our state of mind and body to adapt and handle various situations when they arise. Through this, we can “position” ourselves and influence any decisions and outcome. It goes the same when you enter the wrong “position”, the results are negative consequences.
How does it have any relation with improving personal productivity? Chances of us knowing the other party (or person) and situation dynamics is limited. But we have awareness and control of ourselves. Having being able to control what we can, we then anticipate and influence what is out of our control. Understanding oneself is one part of the equation to personal productivity. To further enhance personal productivity, it is necessary to complete the other half of the equation: understanding and reacting appropriately to other’s behavior in different situations. Sun Tzu’s Art of War quotes have been widely used in the business world. In our context, we bring it a level down to for the purpose of enhancing personal productivity at work.
Throughout the journey of finding productivity (is it work or life) with us, you will find that we begin working on one’s personal awareness and self-control (Me factor). Following through to understanding of the other party (You factor) and handling of situation dynamics (Situation factor). You will find what’s written here able to address your needs, if you have trouble finding personal productivity at work or having a grumpy boss always concerned with your performance. Simple as the concept is, we believed that what we are sharing here will be helpful in your search of personal productivity at work.